Work

Greater Minneapolis Crisis Nursery:
Helping kids.

website design/development
visual brand guidelines



Results:

By capitalizing on the unifying factor of the kids, the needs of the Nursery’s three distinct audiences — those that use Nursery services, individuals supporting the Nursery, and Nursery volunteers — are addressed and met.

It is all about the kids.

Greater Minneapolis Crisis Nursery photo

The heart of the matter.

Kids are the visual focus throughout the site — as well as the reason the Nursery exists.

Greater Minneapolis Crisis Nursery visual guidelines

Bright and bold.

Visual guidelines align communications to the spirit of the organization.

Greater Minneapolis Crisis Nursery website

Direct and accessible.

The result is a site with a clear messages, approachable images, and easy navigation to what is needed.

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