Digital Design

Whether designing a new website or redesigning an existing site, we are focused on assisting our clients in achieving their business goals. We bring to clients proven expertise in user experience design, a broad and ever evolving set of digital tools, and exceptional skill in evaluating site analytics.

We value long term client relationships, believing ongoing site improvements as analytics suggest are essential to both realizing client goals and providing satisfying user experiences.

Our expertise and experience include:

Our process:

Create strategy

We work with you to discover and understand your business and digital needs, then create a project strategy.

Define measurable goals

Your strategy is broken down and converted to measurable goals, such as:

Improve user experience

Website design, development, content, and user flows are all aligned with the project strategy and measurable goals. This is where our experience and integrity come into play. Anyone can add huge garish buttons that convert users quickly. We take a more refined approach and seek to add value and insight that keep your users happy and engaged for both the short and long term. This is why we value relationships with our clients.

Evaluate through analytics

We measure and report to you and your team so we can be sure that we are making progress toward our collective goals.

Our ever-changing set of tools:


Wireframes, sitemaps, personas, prototypes, Visio, Omnigraffle, UxPin, InVision, Illustrator

Ongoing improvement

Strategy, A/B testing, conversion optimization, multivariate testing, online surveys, analytics, advertising, SEO


Adobe CQ5, Adobe Experience Manager, Sitecore, SiteFinity, Umbraco, Ektron, Drupal, WordPress, Expression Engine, Joomla, Perch, Custom


Sharepoint, Taleo, Eloqua, Hubspot, ExactTarget, Campaign Monitor, MailChimp, SurveyMonkey


Does Calhoun have experience with my industry? Do you have B2B experience? Do you have experience with large multi-language websites? Are we a good fit for each other? Are you experienced with complex sites? These (and many others) are questions we would be happy to answer. Connect and let’s start the conversation.

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