Reid Durbin | Head of UX

Making digital simple. Crafting your user’s experience. Driving digital efforts that convert. Saying yes.

A digital strategist and developer with over 15 years of experience, Reid Durbin is skilled at leading complex digital projects. Throughout his career, Reid has developed digital campaigns for clients including SAGE, Piper Jaffray, Mayo Clinic, Best Buy, 3M, General Mills, The J.M. Smucker Company, U.S. Bancorp, Hormel, University of Minnesota, Starkey, Prime Therapeutics, Cigna, Blue Cross and Blue Shield of Minnesota, and Blanchard & Company.

Thanks to his extensive hands-on experience as a programmer, developer, and producer, Reid is driven to create digital solutions that combine sound strategy with practical execution. He excels at leading integrated teams to develop complicated campaigns across web, mobile, apps, video, email, and social. During his more than 15 years at Larsen, Reid led digital-focused training and education initiatives for clients and staff alike. He also served as captain of Team Placeholder, 2010 winner of The Nerdery’s Overnight Website Challenge.

Reid earned a Bachelor’s degree in Computer Science from the College of St. Scholastica. His work has been honored by The Webby Awards, American Graphic Design Awards, Web Marketing Association, AIGA Minnesota, and Ad Fed.

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