Responsive Websites – Why you need a mobile friendly site.
A responsive site is intentional. It’s crafted so all users have a great experience. When users come to your site, they have a specific task in mind. It’s your job to quickly allow them to accomplish their task with a minimum of frustration. This ease of use is important for all users regardless of the size of their screens.
Then when you have a few seconds of their trust and attention you have a chance to engage further. A responsive website increases your chances that users will be able to complete their task quickly and with minimal frustration. A responsive website allows you to be mobile, tablet and desktop friendly all at once.
Readability – Sites that aren’t optimized for mobile can be frustrating and hard to read. Pinching and zooming on text is a fallback not a solution.
Focus – Mobile users have limited attention and time. They are often on slower connections so sites need to be optimized and distilled to focus on what’s important. This editing process will benefit all users.
Maintenance – Sites that are responsive are built once and easier to maintain than sites that have mobile specific versions. When a new device comes out with a different screen-size your site should already look great.
How can you tell if your site is responsive?
If you don’t know, it probably isn’t. Google has a mobile-friendly test so you can check for yourself.
My stats show users coming to my site aren’t using mobile devices. Why should I care about making my site mobile-friendly?
Which came first, the chicken or the egg? If your site doesn’t work well on mobile devices, those users don’t stick around. This skews your analytics and obscures the fact that you are likely making a major strategic mistake. Let me make this simple for you. Don’t look at your analytics to make this decision.