Responsive Websites – Why you need a mobile friendly site.

Responsive Websites – Why you need a mobile friendly site.

Why Responsive?

A responsive site is intentional. It’s crafted so all users have a great experience. When users come to your site, they have a specific task in mind. It’s your job to quickly allow them to accomplish their task with a minimum of frustration. This ease of use is important for all users regardless of the size of their screens.

Then when you have a few seconds of their trust and attention you have a chance to engage further. A responsive website increases your chances that users will be able to complete their task quickly and with minimal frustration. A responsive website allows you to be mobile, tablet and desktop friendly all at once.

Why else?

  1. Diversity – Your site needs to appeal to the widest range of customers possible. You have been hearing it for years. Mobile is growing and crucial to your business. More Google searches take place on mobile devices than on computers.
  2. Readability – Sites that aren’t optimized for mobile can be frustrating and hard to read. Pinching and zooming on text is a fallback not a solution.
  3. Focus – Mobile users have limited attention and time. They are often on slower connections so sites need to be optimized and distilled to focus on what’s important. This editing process will benefit all users.
  4. Conversions –  Sales increase when you provide a great experience. In this survey, they found 62% of companies saw increased sales following a conversion to a mobile-ready website.
  5. Trust – A site that appears not optimized or worse yet broken sends the wrong message to your users. Conversely, a great experience builds trust both in your website and your brand.
  6. SEO – Google considers a responsive site as mobile friendly. This helps you rank higher. Google is now penalizing sites that aren’t mobile friendly. Have you heard of mobilegeddon? This is the cheesy name for this change that happened in April 2015.
  7. Maintenance – Sites that are responsive are built once and easier to maintain than sites that have mobile specific versions. When a new device comes out with a different screen-size your site should already look great.

How can you tell if your site is responsive?

If you don’t know, it probably isn’t. Google has a mobile-friendly test so you can check for yourself.

My stats show users coming to my site aren’t using mobile devices. Why should I care about making my site mobile-friendly?

Which came first, the chicken or the egg? If your site doesn’t work well on mobile devices, those users don’t stick around. This skews your analytics and obscures the fact that you are likely making a major strategic mistake. Let me make this simple for you. Don’t look at your analytics to make this decision.



Looking for more information? Connect and let’s discuss.