Who is Calhoun?

Calhoun is led by Reid Durbin and Jo Davison. After successfully working together at Larsen for 10+ years, it was time to begin a new venture. With established skills in both digital and print design, and proven experience in brand strategy and expression, Calhoun was hatched.


Reid Durbin

Reid Durbin | Head of UX

Making digital simple. Crafting your user’s experience. Driving digital campaigns that convert. Saying yes.

A digital strategist and developer with over 15 years of experience, Reid Durbin is skilled at leading complex digital projects. Throughout his career, Reid has developed digital campaigns for clients including SAGE, Piper Jaffray, Mayo Clinic, Best Buy, 3M, General Mills, The J.M. Smucker Company, U.S. Bancorp, Hormel, University of Minnesota, Starkey, Prime Therapeutics, Cigna, Blue Cross and Blue Shield of Minnesota, and Blanchard & Company.

Thanks to his extensive hands-on experience as a programmer, developer, and producer, Reid is driven to create digital solutions that combine sound strategy with practical execution. He excels at leading integrated teams to develop complicated campaigns across web, mobile, apps, video, email, and social. During his more than 15 years at Larsen, Reid led digital-focused training and education initiatives for clients and staff alike. He also served as captain of Team Placeholder, 2010 winner of The Nerdery’s Overnight Website Challenge.

Reid earned a Bachelor’s degree in Computer Science from the College of St. Scholastica. His work has been honored by The Webby Awards, American Graphic Design Awards, Web Marketing Association, AIGA Minnesota, and Ad Fed.

Reid excels at leading integrated teams to develop complicated campaigns across web, mobile, apps, video, email, and social.

Jo Davison

Jo Davison | Head of Design

Adding elegance and refinement. Differentiating your brand. Elevating your strategy. Saying no.

With over 30 years as a designer and creative director, Jo Davison is adept at leading and inspiring large, interdisciplinary creative teams. Throughout her career, Jo has developed award-winning brand, print, and digital campaigns for clients including Apple, College of Visual Arts, McNally Smith College of Music, MS&R, Penumbra Theater, Piper Jaffray, Prime Therapeutics, SAGE, and The Wall Street Journal.

Noted for her high regard for collaborative and intelligent design, Jo has served the local and national design community in a number of roles including president of the Minnesota Chapter of AIGA, the professional association of design; faculty member at the College of Visual Arts; member of the University of Wisconsin–Stout art and design professional advisory board; and communications chair for the Association of Professional Design Firms. She served on the AIGA National Medalist, National Board Nominating, and National Liaison committees; judged the 2010 AIGA: 365 annual design competition; and has twice participated in Samsung’s National Design Review. Jo was recently named to the University of Minnesota College of Design advisory board.

Jo holds a Bachelor’s degree in Environmental Design from the University of Minnesota, and completed post-graduate work in graphic design at Minneapolis College of Art and Design.

Jo was honored in 2014 as an AIGA Minnesota Fellow and in the 2011 CVA Leaders of Design exhibition. Her work has won numerous awards from AIGA, AdFed, Communication Arts, Critique, Graphis, HOW, The Type Director’s Club, and Print.